If you want to be atop your Instagram strategy game, knowing the nitty-gritty of the 2023 Instagram algorithm update is impertinent. You can take your engagement and reach the next level if you learn to match your content strategy with the algorithm. In 2023, Instagram rolled out a significant update to its algorithm, which aims to provide users with a more personalised and relevant experience on the app. In this blog post, we will walk you through all that you need to know about the 2023 Instagram algorithm update.
Quality Over Quantity
One of the significant changes in the new Instagram algorithm update is that it values quality content over the quantity of posts. It also emphasises on user’s relationship with the content owner, engagement in the past, etc. Therefore, it’s essential to create high-quality content that resonates with your target audience. Focus on providing value and making an impact on your followers’ lives rather than just posting for the sake of posting.
Long-Form Video Content
With the new update, Instagram is putting more emphasis on long-form video content, particularly on reels. This update keeps reels engagement ahead of anything else and that makes it crucial to incorporate video content into your Instagram strategy. Create engaging and informative videos that are between 1-3 minutes long to increase engagement and reach on the platform.
Reels strategy
Reels have become incredibly popular on Instagram, and the new algorithm update acknowledges that. Reels are shown on users’ feeds and the Explore page. Incorporate Reels into your Instagram strategy and create engaging and entertaining reels that stir conversations. This will give you an added edge in your content performance.
Engagement
Engagement continues to be a crucial factor in the Instagram algorithm. The 2023 update will put more content on users’ feeds that receive a high level of engagement, including likes, comments, saves, and shares. Use Instagram features like asking questions, and creating polls, which encourage your followers to engage with your content. Respond promptly to comments and direct messages to build relationships with your followers and keep them engaged with your content.
Consistency
Consistency is still an important factor in the Instagram algorithm. So make a content calendar and stick to it. Post at least once a day, but no more than three times a day, to keep your followers engaged and your account active.
Stories
Instagram Stories continue to be a popular feature on the platform. With the new feature, it’s important to use all of Instagram’s features, including Stories. Use polls, questions, and other interactive features to increase engagement and keep your followers engaged with your content.
In conclusion, the 2023 Instagram algorithm update emphasises the importance of quality content, particularly long-form video content, and Reels. The algorithm continues to prioritise engagement, consistency, and the use of relevant hashtags. Incorporating Instagram Stories into your strategy is also essential to increase engagement and reach on the platform. By following these best practices, you can increase engagement, reach, and grow your Instagram following. Remember to focus on providing value to your followers and creating content that resonates with your target audience.
About Author
